Tour Services
Calibre  Tour
Ux / Ui Work

Seamless Dual-Market Experience: B2C & B2B Travel

The Challenge: To design a single platform that simultaneously serves two distinct audiences: B2C travelers (who seek speed and clarity) and B2B agencies (who require efficient data entry and complex booking tools).
My Solution & Core Focus:
For B2C: Maximize Conversion Speed. The primary goal was to make the booking flow fast, engaging, and frictionless—ensuring users complete their purchase without experiencing friction or boredom.
‍For B2B: Prioritize Operational Efficiency. The design focused on streamlining data and information input for travel agents, transforming complex booking processes into simple, rapid workflows.
‍Translating the Value Proposition:Calibre Tour’s unique selling point is the value of an all-in-one, end-to-end travel package (Packages Sales, Flights, Hotels, Transfers, Experiences). My content strategy was to distill this comprehensive value into the simplest, most digestible format for the user.
‍Design and Content Execution: We utilized custom-designed icons to visually represent Calibre’s exclusive tour packages within the booking flow, instantly communicating the specific features of each trip. To address the need for feature density, we designed a single display area to showcase multiple core offerings at a glance, using content hierarchy to strategically surface the value proposition that matters most to the user. This ensures clarity without sacrificing the depth of information.